PROUD 3 World Heritage Festival 2nd Edition

PROUD 3 World Heritage Festival (2nd Edition)

Celebrating Phatthalung’s Triple World Heritage

31 January – 2 February 2026

time 08:00 – 20:30

at Thale Noi Non-Hunting Area, Phatthalung, Thailand

Phatthalung proudly presents the PROUD 3 World Heritage Festival,

highlighting the province’s unique distinction as home to three internationally recognized heritages—bringing nature, culture, and agriculture together in one destination.

Phatthalung’s Three World Heritages

Ramsar Site

Thailand’s first internationally important wetland,

recognized as Ramsar Site No. 948 worldwide.

GIAHS (Global Important Agricultural Heritage Systems)

The traditional water buffalo (swamp buffalo) livelihood of Thale Noi,

Thailand’s first agricultural world heritage site, recognized by FAO.

Nora

A traditional Southern Thai performing art

inscribed by UNESCO

as Intangible Cultural Heritage of Humanity.

Festival Highlights

• Exhibitions and workshops showcasing world heritage values
• Local cuisine reflecting coastal and wetland culture
• Identity-based products and OTOP from local communities
• A complete experience of sightseeing, tasting, shopping, and learning

The PROUD 3 World Heritage Festival serves as a platform for celebrating global heritage while promoting sustainable tourism, local pride, and inclusive economic growth in Phatthalung.