ProWine Shanghai 2026

The FHC Shanghai Global Food Trade Show 2026 will take place from November 10–12, 2026 at the Shanghai New International Expo Centre (SNIEC), Pudong, Shanghai, China. Organized by Shanghai Sinoexpo Informa Markets and the Shanghai Restaurants Cuisine Association, it is recognized as one of the most influential professional exhibitions in the food and beverage industry in Asia.

The 2026 edition will cover 15 exhibition sectors, including meat, dairy, bakery, confectionery, coffee, tea, beverages, seafood, condiments, oils, and catering services. It will also feature international pavilions from Europe, the Americas, and Asia, making it a gateway for global food enterprises to enter the Chinese market.

Concurrent exhibitions such as :

ProWine Shanghai 2026 Nov 10–12, 2026 | SNIEC

• China’s leading international wine & spirits trade fair, featuring global producers, wine tastings, masterclasses, and premium wine zones.

Shanghai International Franchise Expo (SFE) 2026 Nov 10–12, 2026 | SNIEC

• Covers 1,000+ franchise brands across F&B, retail, education, health, and services, with exhibition space exceeding 120,000 sqm.

Salon du Chocolat Shanghai 2026 Nov 10–12, 2026 | SNIEC

• World‑renowned chocolate fair featuring fashion shows with chocolate creations, Chocolate Art Show, and Global Choco Village, highlighting cocoa products, desserts, bakery, and ice cream.

Asia Fresh 2026 Nov 10–12, 2026 | SNIEC

• Dedicated to fresh produce and agricultural products, connecting growers, distributors, and retailers worldwide. Focuses on import/export and cold chain logistics.

China Gift Expo (华礼展) 2026 Nov 10–12, 2026 | SNIEC

• Premier gift and premium products exhibition, showcasing corporate gifts, souvenirs, home décor, and customized items for the Asian market.

AGR China – Global Landmark Products Expo 2026 Nov 10–12, 2026 | SNIEC

• Exhibition of agricultural and regional specialty products, highlighting GI (Geographical Indications) foods, cultural specialties, and landmark products from around the world.