Beta International 2026

The Beta International 2026 exhibition will take place from September 27–28, 2026 at the NEC Birmingham, UK, organized by Raccoon Media Group Ltd in partnership with the British Equestrian Trade Association (BETA). It is the premier trade show for the equestrian and country lifestyle sectors, attracting manufacturers, wholesalers, retailers, distributors, and equestrian professionals from across Europe and beyond.

The show will feature a wide range of products including riding equipment, horse care solutions, feed and nutrition, clothing, and outdoor lifestyle products. A highlight is the Feed Hub, dedicated to equine nutrition and animal feeding, alongside seminars addressing industry trends, sustainability, and responsible marketing.

Beta International 2026 serves as a vital platform for product launches, networking, and knowledge exchange, making it a must-attend event for anyone looking to expand into the European equestrian market and strengthen industry connections.