WHITE ROAD CITY

WHITE ROAD CITY by Toyota is an interactive road safety learning experience designed to transform fear into awareness and negligence into understanding. The project encourages everyone to become responsible road users and contribute to a safer driving culture.

Date: 4 – 8 February 2026

Venue: Seacon Square Hall, Floor 1, Bangkok

Event Concept

Every second on the road matters. WHITE ROAD CITY is designed as an immersive learning space where visitors can gain real-life safety awareness through interactive activities, games, and shared experiences.

5 Highlight Experience Zones

Zone 1 | TOYOTA THEATRE

Experience accident simulation scenarios to understand how critical every second decision is on the road.

Zone 2 | Rethinking Driving Misconceptions

Learn from real driver experiences and road safety insights.

Zone 3 | Learn Safe Driving Skills

Interactive games plus 10 practical safe driving tips.

Zone 4 | SAVE People-Car-Road

Community space to exchange safety ideas and build public awareness.

Zone 5 | Good Driver Commitment Zone

White Road themed café and pledge space for responsible driving commitment.

Special Activities & Mini Concerts

4 Feb 2026

• Keun & Mother – Mini Talk
• In The 8ight – Mini Concert

5 Feb 2026

• Ja Nongpanee – Mini Concert

6 Feb 2026

• Keng & Namping – Mini Concert

7 Feb 2026

• PERSES – Mini Concert

8 Feb 2026

• Ryal Kajabundit – Mini Concert