EuroShop 2026

EuroShop 2026 will take place from February 22–26, 2026 at Messe Düsseldorf, Germany. Known as the world’s No.1 retail trade fair, EuroShop is held every three years and in 2026 celebrates its 60th anniversary. The fair will host more than 1,800–1,900 exhibitors from over 60 countries, covering more than 100,000 square meters of exhibition space.

Key sectors include EuroCIS (Retail Technology), Store Design & Visual Merchandising, Food Service Equipment, Energy Management, and Retail Marketing Solutions. Exhibitors will present cutting-edge concepts, digital innovations, and visionary ideas shaping the future of retail, from automation and AI-driven systems to sustainable store design and customer experience solutions.

The supporting program features forums, workshops, and expert talks on topics such as Digital Signage, Retail Media, Automation, and Sustainability, reflecting the industry’s transformation in a post-pandemic and evolving economic landscape.

EuroShop 2026 is more than a trade fair—it is a Global Retail Festival, bringing together retailers, designers, architects, investors, and technology providers from across five continents to exchange ideas, discover trends, and build networks for the future of retail.