The Mall Lifestore Aroi Thua Thai #15: The Magic of Thai Curry – A Cultural Heritage @The Mall Lifestore Tha Phra
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The Mall Group, in collaboration with Thailand’s leading culinary and cultural institutions, proudly presents the 15th edition of "Aroi Thua Thai"—Thailand’s premier regional food festival. This year’s theme celebrates the rich cultural legacy of Thai curry, elevating it to a global stage.
Step into an immersive experience featuring a stunning recreation of traditional Thai villages from all 4 regions—North, Central, Northeast, and South—right in the heart of the mall. Over 300 vendors, with more than 3,000 regional dishes, await you, making this a true Food Destination not to be missed.
Curry & Culture from All 4 Regions
- Northern Thailand:
Experience the Lanna spirit under the colorful "tung" flags and iconic wooden gabled roofs, with dishes like Kaeng Hung Lay, Khao Soi, and the famous Chang Phueak Sukiyaki from Chiang Mai.
- Central Thailand:
Explore a charming floating market scene while savoring rare heritage dishes like Kaeng Ranjawan and the globally adored Tom Yum Goong.
- Northeastern Thailand (Isan):
Snap photos with giant sticky rice baskets, spiderweb flags, and Phi Ta Khon displays. Enjoy bold dishes like Tom Saep and the rising star Kaeng Khai Pham—rich in flavor and nutrients.
- Southern Thailand:
Step into a Southern Thai home decorated with vibrant Pateh fabrics and savor robust curries like Kaeng Tai Pla, Kaeng Som, Kaeng Prik Kraduk Moo, and creamy Bai Liang in Coconut Milk.
Tom Yum Goong Championship 2025 In collaboration with Dusit Thani College, we present the Tom Yum Goong Championship 2025, celebrating this UNESCO-recognized culinary treasure. Total Prize Pool: Over 137,000 THB
Special Highlights
Grand Opening at The Mall Lifestore Bangkapi July 4, 2025 | Experience stunning cultural performances and the grand finale of the Tom Yum Goong competition.
Featuring celebrity guests:
- M.L. Pasan Svasti
- Bowling Chontip Rayamas (renowned food critic)
- Cheer Thikamporn Rittapinun (actress)
7 Days, 7 Must-Try Shops:
A rotating lineup of viral and exclusive eateries such as:
- Aun Tha Din Daeng
- Nueng Nom Nua
- Pa Nee Kung Chae Nam Pla
"Hidden Gems" of Thai curry: Legendary and hard-to-find recipes, selected and approved by national food experts including:
- Shell Chuan Chim
- THAI SELECT
- Michelin Guide
- Celebrity-curated menus
Event Schedule & Locations
The Mall Lifestore Ngamwongwan
July 1–9, 2025 | M EVENT HALL, G Floor
The Mall Lifestore Bangkae
July 3–9, 2025 | M GRAND HALL & M FASHION HALL, G Floor
The Mall Lifestore Tha Phra
July 3–9, 2025 | M EVENT HALL, B Floor
The Mall Korat
July 3–9, 2025 | GRAND HALL, 1st Floor
The Mall Lifestore Bangkapi
July 4–13, 2025 | M GRAND HALL, G Floor
