Music China 2026

The Music China 2026 exhibition will take place from October 28–31, 2026 at the Shanghai New International Expo Centre (SNIEC). Since its launch in 2002, Music China has grown into one of the world’s most influential musical instrument trade shows, attracting global brands, manufacturers, distributors, and musicians.

Key Highlights:

• Exhibition Scale: 140,000 m² exhibition area, 1,693 exhibitors from 121 countries and regions, 144,000+ visitors.
• Exhibits: Pianos, string instruments, wind instruments, percussion, electronic instruments, audio equipment, stage technology, sheet music, music education, and traditional Chinese instruments.
• Fringe Programs: Educational workshops, industry forums, product launches, and live music performances.
• Innovation: “Music π” integrated marketing system, combining digital and offline promotion, helping brands expand across B2B and B2C markets.

Music China is a gateway to China’s booming consumer market, offering unmatched opportunities for networking, product showcasing, and cultural exchange.