Bangkok Trademark

Why do legacy brands often use animals as their trademarks?

Are the chefs on seasoning labels real people?

And why has Bangkok become the birthplace of so many iconic trademarks?

Bangkok Trademark is an exhibition that explores the stories behind trademarks born and grown in Bangkok—symbols that gradually built strong identities and became inseparable from the city and everyday life. Each trademark reflects creativity, cultural context, and new possibilities in Thai design and branding.

Hosted at Neighbourmart x CEA within TCDC Bangkok, the exhibition goes beyond passive viewing. It invites visitors to actively engage, explore, and enjoy branding stories in a creative retail environment.

Exhibition Highlights

• Iconic Bangkok-born trademarks and their untold stories
• Dozens of collectible design stamps for interactive fun
• Brand-new products from classic Thai brands, created exclusively for this exhibition
• Special-edition merchandise co-created by Neighbourmart and original brands

Special Program during Bangkok Design Week 2026

In addition to the in-store exhibition, Bangkok Trademark Fair brings together established Bangkok brands in an outdoor creative fair. Visitors can try, taste, and support small businesses at the plaza in front of the Central Post Office Bangrak, one of the key venues of Bangkok Design Week.

Dates: 29 January – 26 April 2026

Venue: Neighbourmart x CEA, 1st Floor, TCDC Bangkok