ChinaJoy 2026

The ChinaJoy 2026 will take place from July 31–August 3, 2026 at the Shanghai New International Expo Centre (SNIEC), Pudong, Shanghai. Co-hosted by the China Audio-Video and Digital Publishing Association and Shanghai Howell International Trade Fair Co., Ltd., it is guided by the National Press and Publication Administration and the Shanghai Municipal Government.

Key Highlights:

• Exhibition Zones:
• BTOC Interactive Entertainment Halls – game demos, VR/AR showcases, cosplay, and consumer experiences.
• BTOB Business Halls – networking for developers, publishers, investors, and service providers.
• Industries Covered: Gaming, esports, anime, internet film & music, online literature, smart entertainment hardware/software, and digital art.
• Audience: Developers, publishers, investors, marketers, streamers, and consumers.
• Special Events: Product launches, esports tournaments, cosplay parades, and AI-powered entertainment showcases.

ChinaJoy is recognized as the most influential annual digital entertainment event in Asia, attracting hundreds of thousands of visitors and global industry leaders.