Veggie Collection Pop-up

Veggie Collection Pop-up is a special event by Gentle Monster presenting “Veggie Collection 2026” through an immersive installation that blends fashion, eyewear, art, and innovation. ICONSIAM has been selected as the only destination in Thailand to host this unique pop-up experience.

The collection is inspired by the colors, shapes, and distinctive characteristics of various vegetables, reinterpreted through foldable eyewear designs. The global campaign features Karina from Aespa, adding a strong fashion and cultural appeal to the launch.

Key Highlights & Activities

Visitors can step into a large fantasy vegetable garden created to tell the story of Veggie Collection 2026 through a giant tomato sculpture and “Veggiemon” characters, a group of fantasy figures inspired by different vegetables.

The pop-up is part of a global launch taking place in only six cities worldwide: Los Angeles, Seoul, Tokyo, Shanghai, Beijing, and Bangkok. Customers who purchase products during the event will also receive a chance to win a special Veggiemon Blind Box keychain collection created exclusively to celebrate the launch of Veggie Collection 2026.

When & Where

Veggie Collection Pop-up will take place from 5 - 22 June 2026 at Charoen Nakhon Hall, M Floor, ICONSIAM.