Toy Fair UK 2026

The Toy Fair UK 2026 will be held from January 20–22, 2026 at Olympia London, Kensington, organized by the British Toy & Hobby Association (BTHA). It is the UK’s largest dedicated toy, game, and hobby trade show, staged annually at the end of January.

The fair will host 250+ exhibiting companies, showcasing thousands of products ranging from preschool toys and educational games to hobby items and collectibles. A highlight of the event is the Hero Toy Awards, celebrating the most innovative and standout launches of the year.

Toy Fair UK is a trade-only exhibition, welcoming retailers, buyers, licensors, and media representatives. The general public and children aged 5–15 are not permitted entry, ensuring the event remains focused on professional networking, product launches, and industry development.