North American International Toy Fair 2026

The North American International Toy Fair 2026 will take place from February 14–17, 2026 at the Jacob K. Javits Convention Center in New York City. Organized by The Toy Association, it is the largest toy industry trade show in the Americas and a global hub for play and innovation.

Over four days, Toy Fair will not only showcase thousands of new toys, games, and collectibles but also host a variety of activities that make the event a true celebration of creativity. Attendees can explore trend galleries that highlight upcoming play patterns, join panel discussions and seminars led by industry experts, and attend licensing workshops that connect brands with entertainment opportunities. There will be live product demonstrations, giving buyers and media the chance to experience toys firsthand, and special networking events designed to spark collaboration across the global toy community.

Toy Fair is strictly business‑to‑business, but its atmosphere is buzzing with excitement. From unveiling blockbuster launches to spotlighting indie creators, the fair sets the tone for the toy market worldwide. Media coverage, influencer meet‑ups, and curated showcases ensure that the innovations revealed at Javits will ripple across the industry for the year ahead.